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Not so. There are many people that have beliefs that are easy to refute, and simple logical thinking can remove these beliefs- beliefs for example, that tell them that money or sex is inherently evil comes to mind, for example. Yet they go through their lives believing that they 'shouldn't' wish for more money, or feeling guilty about it. It doesn't take self-deception to change these beliefs, just a little investigation as to the thought behind these beliefs is enough to get the ball rolling, provided their indoctrination isn't so deep they're simply refuse to believe otherwise.
That's a value judgement, not a belief. A belief is a concept or model of reality, a predictive pattern that sets up an expectation. Stating this as a belief would go more along the lines of "To get money I have to do things that makes others dislike and disapprove of me" or "If other people know I place high importance on money and sex, they will dislike and disapprove of me". These statements are, within certain contexts, true. Or maybe "inherently evil" is just a way of saying the person expects they inherently cause negative experiences.