Pure Magic: It's a fun way to survive.

Shall we start with a premise - that people do what they want. A magician uses (the) Archetype to create new worlds - see the Tarot, e.g. The Fool, Death. Everything else he chooses is subsequent. It is hard to say why they do it, if you don't know magic. When creating new things people use original ways of thinking, so when commun(icat)ing the truth an ego is used to conform to expected others. NOT the typical take on ego, one might notice, such as that of a rebel. All you want is in your soul alreadily, so it is just a matter of exacting that idea - the one that becomes more and more fun. Intelligent evolution, and the requisite flushing out of old dischord...

Cheers
olyris