there was a video documentary Beekeeper posted OOT it was about how a lot of people at the same time made video and took photographic evidence of 3 glowing lights in the sky - the video then simply went onto expand what the people assumed the lights to be .
what i loved about it was that how now these videos aren't set out with a "to prove" agenda but instead just featured people with in an interview format .
Had it been in another format it could have chaffed me ; i'm not saying i was totally bought over - just that either marketing with a point of view is more intelligent or the collective hype department has smartened up.